4 Leadership Lessons Learned from my Son on Angel’s Landing

Our destination, Angel's Landing in Zion National Park
Our destination, Angel’s Landing in Zion National Park

For the past several years, I have taken my boys on road trips throughout the United States to experience hiking in national parks, swimming in the oceans and cheering on my beloved Irish (Notre Dame Football.) We have been fortunate enough to visit both coasts, the Southwest, New York, Las Vegas, Chicago, Dallas, San Diego, Orlando, Myrtle Beach, the Rockies, the Appalachians, and have had countless #selfies near so many famous (and not so famous) sights. 🙂 The time we have spent together during these adventures have been the most precious moments in my life.

While I would like to say it has all been done selflessly and in the spirit of fun, I have planned these trips with some specific goals in mind. I want to provide my boys with experiences and knowledge that will help them in their careers and lives as men. And of course I wanted to be the one to furnish them with the knowledge and memories. I love being a dad, and I feel I can impart values and skills that just cannot be gained via traditional means.

Jack and Evan taking in the view on our ascent up to Angel's Landing in Zion National Park. -June 17, 2014
Jack and Evan taking in the view on our ascent up to Angel’s Landing in Zion National Park. -June 17, 2014

We all have egos and I am no exception. On this particular adventure up the side of a canyon with my son Evan, I learned more about myself and leadership than any book, personality profile, or coach could ever possibly provide. And I learned it not from my intellect, expertise and skills. It was from the courage and council of a 14 year old boy.


Since 2004, six people have died falling from the cliffs on this route. (Don't feed the squirrels either)
Since 2004, six people have died falling from the cliffs on this route. (Don’t feed the squirrels either)

Angel’s Landing is a two and a half mile trek to the top of a 1488 foot tall rock formation, providing outstanding views of Zion Canyon in Utah. It is not for the feint of heart.

I really do not have any phobias (except spiders, small spaces, germs, and masked psychos with butcher knives) but heights sometimes gives me a sense of vertigo. I remember my dad tying me to the chimney of my childhood two story house so I could clean the gutters, but I digress…

After a two-mile trek and quarter mile ascent with breathtaking views, you reach this sign that reads “Since 2004, six people have died falling from the cliffs on this route.”

All that is between you and a 1400+ foot fall is a death grip on a chain that the park nicely pounded into the rock decades ago.

My heart was racing. Not from the climb thus far but the adrenaline pumping through my veins after reading the sign. Doubt and excuses crept into my mind in the form of rationalizations:

What if I fall? If I fall, will the boys know what to do? OMG, what if the boys fall? What will their mother think? Could she call Child Protective Services and have them taken away? What if we get up there and cannot get down? The wind is really gusting today… maybe we should try another time. What if we get injured and cannot get back down? We have already come far enough… the view is amazing from RIGHT HERE.

Are those chains really gonna support my weight? Ugh!

It was at this point Jack decided he was not going to continue up to the landing. I was so relieved.  My rationalizations were confirmed. I would not have to face the fear of heights that lay before me, child protective services, or more importantly, voice the fact that I was terrified. Whew.

So with a smile on my heart, feeling confident and relieved, I turn to Evan and say, “Well? What do you think? Should we head back down?”

Evan took a drink from his new Camelback water sleeve, looked up at the chains stretching out in front of him and said, “We have come this far, let’s see what is over the next set of rocks ahead. Think that would be okay, Dad?”

Confidence and Positivity

Evan had just put me into a place I did not expect. These events and life teaching moments are supposed to proceed according to my plan. The rationalizations and problem-solving processes immediately sprung into action in my mind:

I mean, I could not just leave Jack here at the trailhead. That would not be responsible. And, I am the Dad after all. Isn’t his safety more important? Kids do just do not understand. They are naturally fearless because they do not have experience. Untouchable. Darn teenagers. I can still work this out…

I turned to Jack and said, “Evan wants to continue. Are you sure you do not want to go with us? How would that make you feel? Perhaps we should try another time?”

Jack looked at me straight in the eye and said, “I have Chex mix. I’ll sit on this rock and wait. Have fun.”

So much for the lifeline. I was faced with a decision. A decision that could be rationalized from either side. I am still processing the thoughts and motivations that occurred in that moment, but I am almost certain that a combination of ‘saving face’ and not wanting to disappoint Evan combined. We waved at Jack and grabbed onto the chains…

One can lead from the back too…

Dad instinct fired:

Always hang on to the chains. Watch your footing. I am here, you can always grab my hand for a lift. Never look down. One step at a time. For God’s sake be careful. That rock is slippery, take this path instead. Take your time.

LOL. That advice was more for me than him. Evan was smiling. He made jokes. He took his time and stopped and looked out at the canyons all around us. He pointed out wildlife, colors, and commented on the wind, the day, the experience.

IMG_2613Never once did he take my hand. He nodded at all of my badgering and commands. He kept smiling and kept reassuring me he was fine.

He was grateful. He thanked me for the hiking boots we had purchased the week before and told me how they made the climb easier. He was relaxed and comfortable. He was in the moment. His confidence and quiet reassurance gave me strength. He was leading me.

I am kicking myself and am ashamed now, because at every turn I put doubt into his mind. I always gave him the option to turn back. I made it easy for him to quit, to fail. I put my own fears above his experience. Where was my training from the book Good to Great? Personal humility? Selflessness? I had taken a once in a lifetime experience and reduced it to anxiety, fear and a task to look good in front of my son. What was I thinking?


After 40 minutes holding on to the chains, negotiating the top of sheer cliff faces and enduring the endless worries I vocalized, we reached the top. I watched Evan make the final steps and had such a rush of emotion: pride, accomplishment, exhilaration and shame.

He had led me to the top.

View from Angel’s Landing, Zion National Park

On all fours, we gazed at the majesty around us. It was indeed a landing for angels. We looked at each other and could not stop smiling. We sat up top and felt the gusts of wind blow through our hair. We gazed down on from where we had come and tried to pick out where Jack must be sitting.

We reflected on the climb and some of the dangerous parts. He let me know that he was scared at some points, but was focused on making it to the top. He had never once let that show during our assent.

We shared many moments in silence, just sitting next to each other enjoying the view and relishing the journey we had shared.

And then Evan hugged and thanked me. I guess he did not think I had failed him. I still tear up thinking about that moment. I remember thinking that Evan was not any longer a boy, but a man.

Selfie on Angel's Landing! Woohoo!
Selfie on Angel’s Landing! Woohoo!

My soul renewed, and fresh insights about myself to ponder and explore, all that was left to do was take a #selfie and begin our descent.

His actions and traits on that day: courage, confidence and positivity, inspires me still today. Evan helped me overcome the negative speak that haunts all of us, and I look forward to another experience when I can follow him.



4 Things Media Can Learn from the Disruptors on Culture.

Culture Matters.

IKR? We have all heard it so many times. But experiencing the energy in many of the innovative companies we visited on this year’s trip (2014 Local Media Association’s Innovation Mission) was overwhelming. LinkedIn. Google. Buzzfeed. Simulmedia. Automattic. There was buzz. Smiles. Fun and creativity. Trust. Collaboration. Real-time communication whether in-person or via Skype/Hangouts. You could feel the electricity in the air. Yet, the staff was highly engaged and working. The Executive Suite and HR were not running the show by pushing out orders via the chain of command.


1. Space and Environment

This cannot be understated. The difference in staff morale and energy was very clear when compared to a traditional media company full of cubicles, sterile walls and stuck in old, dusty buildings with a thousand offices.

Wall cling at BuzzFeed

Start here:  Trash the cubes. Create open spaces with collaborative areas. Have play areas (many companies had video games, ping-pong tables and more) and powerful messages on the wall. Let teams group together and name themselves. People should face each other. Let staff personalize their space. These are helpful in attracting and retaining talent, and create a playful, creative environment necessary for problem-solving and dealing with the stress of a highly competitive marketplace.

 2. Benefits

Refreshment station at Automattic

This is an easy one. Provide benefits beyond the employee handbook. Be flexible. Examples include paid creative time, days off, ‘hack’ time, remote access, childcare, dry cleaning services and other perks. Budgets are tight, and media companies may not see the immediate ROI on such expenditures. But the reality is, the the number one asset any company has is its people. Treat them as you would your children.

Food and drink is prominent. Drink stations filled with coffee, juice, soda, energy drinks and more were available at multiple locations. Alcohol was also a common choice. Some included free food in cafeterias. We were able to eat at LinkedIn’s cafeteria which rivaled any buffet I have ever visited.

3. Leadership

Believe. Money and prestige are not the primary focus of any of the leaders we encountered. Their work is a calling and fulfills a personal mission much greater than a quarterly result for shareholders. The real cultural hook comes from leadership.

“Being around people you love, and those that love you, is very powerful.”

Allen Blue, Co-founder of LinkedIn, took the time to meet with us during our visit. It was a powerful discussion. He spent almost an hour talking about the company, its history, culture and future. He was sincere and deeply passionate. A very moving experience that will always be with me.

“Leadership is hard work and it is lonely”, said Eric Bright, VP E-Commerce at Deseret Digital, “CEO’s from companies like LinkedIn and Automattic are not interested in just building a business; they are also here to improve the world.”

4. Trust and Investing in Staff

Invest in people. Leaders with which we spoke referred time and time again to employee development, 360 feedback, fostering creativity, embracing mistakes, learning and providing clear expectations. One such conversation likened the relationship with an employee as a “Tour of Duty.” The staff needs to re-up during the 360 process. It is a choice.

When looking for the right talent, one leader said “Successful candidates must have a willingness to be critical of themselves. They must be willing to change their minds and be devoted to the things they are working on as bigger than all of us.”

“We can work remotely. We are trusted to do great work and we provide great results. It is all about the right mix of people and culture.”

Culture and leadership is about people, not systems and buildings. Love, trust and support them. Remove the obstacles and let them run.


5 Powerful Takeaways from #NYC #IMAIM 2014

Three pillars of content @BuzzFeed

It has been a whirlwind trip thus far in #NYC for the 2014 Local Media Association Innovation Mission (#LMAIM.) I am writing this as I sit on a plane headed to San Francisco for the second half of our trip so I will provide additional insights from #SFO in a later post.

Face to face meetings we have had so far include The Wall Street Journal, The New York Times, Simulmedia, Gatehouse Media, RegionalHelpWanted.com, BuzzFeed, Russmedia and CBS Local Media.

1.  Native is front and center. 

Regardless of the controversy this new ad unit has created, all of the media companies we visited in NYC have some sort of strategy for providing native content. Advertising revenue is shifting, and focus on advertiser ROI is rapidly becoming more important as metrics and engagement continue to dominate headlines in the advertising world. BuzzFeed is clearly a front-runner in the native ad space: “We are the newsroom for our brand partners. We are helping them react to events that make sense to their brand.”  – Matt Trotta, BuzzFeed passionately conveyed during our meeting. “We do not monetize content. Rather we take the data and insights to help the brands.”

But other companies are moving into native with the same zest and vigor. The New York Times has been experimenting with native for some time now. They believe that the “agency world is not yet well equipped to deal with quality native creation.” This gives them a way to clearly differentiate. All of their native content is placed on a subdomain of their website: paidpost.nytimes.com. There is not a landing page, nor is the content available directly via navigation. But the rules of engagement are clear, from labeling, creation, price and down to how many times the content will show up in the newsfeed. It gets SEO lift and based on the Geico sponsored travel quiz I demoed on their site this morning, it appears brands are ready to get involved and support this with their pocketbooks.

Gatehouse and others also have clear plans to develop and sell native. Some strategies involve taking the advertisers content, others are about creating the content as a service. Content quality was also an important topic and resources are being devoted to ensure that this is not viewed as an advertorial play. Concentrating on verticals seems to be a common theme that is yielding good ROI for all parties in the transaction (consumer, brand, media company.)

Native is not a fad. Time to get on board and develop those products in your local market.

2. Innovation does not just equal digital. 

So much investment and focus is on digital and new technology, but we heard from several companies that are “doubling-down” on traditional media. “There is a risk in too quickly diminishing the value of print,” said Kirk Davis, CEO of Gatehouse Media. “Local is a very, very big space.”

Initiatives coming out of GateHouse Media’s new Print and Design Center in Austin, Texas.

Indeed, Gatehouse seems to be putting a great deal of financial backing into traditional media. From the investment in a new Print and Design Center in Austin, funding of surveys for data, and a billion dollars to purchase print and directories businesses, this company is actively working to innovate the core products, rather than throw them out with the bathwater. “Innovation is challenging, ” said Davis, “I do not want to let go of the great business we have now nor do I want to accelerate its demise. Print is valuable.”

CBS Local is also working hard to integrate its radio and digital products and leverage the traditional brand. “It is important to push the core (news) but we also need to provide what consumers want. We have to take content and put it wherever the consumers are,” said Ezra Kucharz, President CBS Local Digital Media, “How do I get a fan arguing with an expert?”

Strategy Presentation of the CBS Local Assets during the 2014 LMA Innovation Mission

And CBS is doing just that. Great examples includes new video content like the Tailgate Fan or music documentaries on Radio.com. “Take radio and turn it into video,” Kucharz said.

CBS has a very clear focus on profitability and ways to leverage content online. “Social media is the pipes of the internet. It moves people around. We want the traffic on our brand sites not Facebook.”

3. Journalism needs more than display ads to survive.

Probably the most ‘real’ or honest discussion we had came from Kirk Davis again: “There are difficult questions I am asked by our employees when I visit different markets like ‘When am I going to get a raise?’ Well, we are witnessing the liquidation of the newspaper business. In the future, Propel Marketing is going to fund journalism for our company.”

News has been subsidized for years by advertising. Classified verticals are probably the most noteworthy in newspaper’s past, generating profit margins into the 45%+ range. Those high profit margins attracted competitors, who picked apart the revenue hold newspapers enjoyed for 50 years. GateHouse’s Kirk Davis believes that digital services provided by Propel Marketing should eventually fund journalism. Gerold Riedmann, CEO of Russmedia said “Professional journalism can not be financed only by advertising. Something has to change.”

This begs a larger discussion outside of the scope of this blog, but one we as an industry need to address. If journalism  is not sustainable in its current form, what is it’s future? And in the case of GateHouse or other brands, is it fair to the shareholders to invest in this [now] loss-leader called journalism because we always have? It is easy for me to start thumping my chest and link the ideals of ‘the press’ to democracy and the constitution. But is it reasonable to expect a business to provide a service with no return? More on this at a later date…

4. Partnering is key to competing locally. 

Eric Straus provided the group an entrepreneur’s viewpoint. Founder and owner of RegionalHelpWanted.com (for the 2nd time), he provided valuable insight regarding running a business: “We need to get into bed together,” said Straus, “Let’s make a strong local brand primary over the national players.”

His logic is simple, and the success of his business shows that it works. In the markets he operates, local businesses and ‘jobseekers’ turn to regionalhelpwanted first. Rather than have all the local media players compete against each other in a market and have the national brand swoop in and take or continue to enjoy share, instead create a strong single presence that is #1 in that category. A great example of leveraging the strong brand power of traditional media into a vertical that was assumed lost by the local media industry.

5. Disrupt yourself before you are disrupted by a competitor. 

The Russmedia Formula: Geographical + Vertical = Multi-Niche

“You should jeopardize the newspaper. Would you want someone else to do it?” said Gerold Riedmann, CEO of Russmedia. “We do not integrate print and digital, and are actively trying to lure money away from print.”

Riedmann referenced disruptive innovation theories developed by Clayton Christensen and disruption in the newspaper industry by Clark Gilbert, President and CEO of the Deseret News and Deseret Digital Media. Utilizing the concepts illustrated, Russmedia developed a strategy that leverages the strengths of each media type separately. Russmedia believes:

1. Mobile traffic will exceed desktop traffic in Austria this year. Mobile is our focus.

2. There will be even greater specialization and fragmentation by digital portals.

3. Geography is becoming less and less important.

4. Keep things separate. Integration never works

5. There is not just one transformation inside the company occurring, but several.

Riedmann has dedicated sales resources for each product. No integrated reps. “We can get way more out of the market by going to the business 7x with separate sales representatives rather than just a single integrated sales person.”

When talking about digital products, his beliefs become even more clear: “I don’t want to explain to a local business what a CPM is. We sell  like a radio station would: we keep it easy and leverage the power of the brand. Targeting keeps CPMs high.”

Citizen Forum App created by Russmedia. See.Click. Fix.

Russmedia believes that that the way to create value is to ‘dig deeper than Google ever could.’ They create news for the ‘heads down’ generation. It is short, made for mobile, highly share-able (and via WhatsApp), and is highly consumable during periods of ‘short boredom’. But news is just one job to be done. New product development revolves around making life easier for people. So whether it is traffic, weather, gas prices or reviews of restaurants, Riedmann is focusing separate resources to continually disrupt his print hold in the market.

Some final food for thought from the innovators we visited:

“We have been raising prices like crazy, and the market supports it. Print is still very profitable, just less readers.” -Gerold Riedmann

“We don’t want one-truck Bob.” -Ezra Kucharz, CBSLocal Digital

“You can hit an audience of 3 people and expand it infinitely with the power of the social web.” – Jonathon Perelman, Buzzfeed

“Our relationship with Google is passable. They are the gorilla. They are awfully damn big.” -WSJ